DOPE

This is my second name hand drawn design, 'DOPE'. Instead of an O I have used a microphone. The microphone is a main feature in rap music and has connotations of skill and lyrics, which is what rappers pride themselves on. The target audience will see the microphone and instantly associate it with hip hop. I have used the word 'Dope' because it is commonly found in rap slang. This way I am directly targeting fans of rap music and they will appreciate it as they are reading for personal identity and diversion. This time I have stuck to a plain black colour scheme. This is to reinforce connotations of poor and dark backgrounds many of the rappers I will be writing about will have come from. Again the microphone shows that they used skill and lyrics to get out of that dark place.