4Real

The name '4Real' is taken from hip hop slang instantly relating the magazine to the genre and attracting the target audience. I have then used. Instead of using 'For' I have used '4' to show informality which is a convention of rap music. The word 'Real' has connotations of quality which shows that the magazine focuses on the most talented of rappers in the business, this is the theme that I am going for. I have used a red and black colour scheme as they have connotations of anger and violence, which are conventions of the rap genre. Also 2 coloured colour schemes are consistent in music magazines, again sticking to the conventions I have found in my research. I will use bold white writing for the text as it works well against the black and will be more appealing for the viewer. Finally, I have taken the use of an '!' from Kerrang! and used it for my design. It adds emphasis on the name and makes the magazine appear as more exciting and fun.