Sunday, 2 March 2014

Kerrang! Double Page Spread Research


This is the Kerrang! double page spread that I have chosen to research, it stood out from the rest and I liked it's unique style. The title of the main story is very upfront and stands out because it is scribbled down on the page, this reflects the characteristics of Blink 182, immature and childish. This is then reinforced by linking it to dinosaurs and Mark's childish pose impersonating a dinosaur. In terms of connotation the main story title is very upfront and stands out because of the way it has been scribbled on the page. Again this is important for the target audience as the rough and rebellious qualities of the article reflect the characteristics of the band. By designing the double page spread to the bands personality it will match the expectations of existing fans, having a close link with your favourite band is stereotypical of a rock fan. I will follow this  idea and design for my double page spread so the target audience can read it for personal identity and diversion to escape from reality and into the world of the band. After analysing the article for lexical features I noticed "Getting Naked." and "Dick Jokes." These make the artist sound like he has a wild lifestyle as he discusses how life differs away on tour from his home life. Again this makes the information suitable for the target audience, creating a chance for personal identity and diversion to escape reality. Instead of using Standard English while writing my article I will use specific informality. Using the language of the band not only helps to personalise the article to the band but also targets the demographic. Targeting the demographic will make the article more interesting to read and give new readers an insight into the band and their fans. The two main colours for the text are red and black, these colours could connote emotions such as hate and depression. this will be suitable for the target audience of teenagers as they are stereotyped as rebellious and usually depressed. They will see music as a place to escape to so relating to their feelings is something they are searching for. I will use my colour scheme to fit the stereotype of my target audience which is around the same age. In terms of semantics the red dinosaur claw tare through the page will attract the target audience through the same stereotype. The strike of a claw has connotations of anger and violence linking to the idea of teenagers being rebellious to the point they are most likely involved in criminal activity. Using graphology to target the stereotype of the target audience will attract them into the article as they believe they can relate to it. Because I am going into a more sophisticated style I won't be using much imagery on the double page apart from my photography. Therefore I will look to relate features of the photography to meet the interests of my target audience.

No comments:

Post a Comment