Monday, 3 March 2014

The Source Double Page Spread Research


I have found a double page spread from The Source Magazine which is written about the rapper Rick Ross. They use a simple black and white colour scheme, although it isn't colourful it still stands out effectively as it matches the tuxedo Rick Ross is wearing. This reflects the lifestyle of the artist, rich and classy, a colourful colour scheme would not suit the personality of the rapper. After I take my photos I will experiment on them by changing the hue on the clothing worn to match the colour scheme of my magazine, and seeing which ones offer the same effect as this double page spread. This will ensure that my magazine fits the style of my artist, again relating to the target audience for personalisation and diversion. I like the way Rick Ross has been positioned on one side of the page and the text on the other. Not only does it make the text clearer to read, it makes him appear dominate on the page which is a quality of Rick Ross and rap of being the best in the business. Again I will follow this convention as this is what the audience of rap music will be expecting to see. Making sure it fits the requirements of the target audience is essential as they will be reading the magazine for personal identity and diversion to escape from reality and into the dream world of the rapper. I think the way a bold drop capital has been used is effective as it fits the qualities of Rick Ross, big and powerful. Also the introduction paragraph is a feature which is also very effective as it gives the reader a basic idea of what the article is going to be about. The quote 'You ain't seen nothing yet' has been used as a short sentence that grabs the reader's attention and urges them to see more. Also the slang 'Ain't' gives the reader an idea of the artists idiolect and maybe targets younger age groups (16+). The phrase, 'He arrested speakers nationwide', relates to the rapper stereotype of violence and lawlessness, however it subverts where Rick Ross is doing the 'Arresting'. What makes this quote clever for Rick Ross fans is the fact Rick Ross was once a corrections officer, again personalising the article to the target audience. When considering the language styles for my double page spread I will have to think into what will fit into the magazine effectively, as well as what will seem realistic in relation to the artist. Personalising language features to the target audience will also help fit the conventions of a successful magazine. Not only will it be understood by new readers, but have qualities aimed at the fans making them feel special in contrast. Rick Ross is dressed in a smart black suit which presents him as being someone of power and class. The way he is casually holding a champagne glass and lifting his head high, not looking towards the camera, demonstrates his wealth and masculinity. I think the use of props, balloons, champagne, sunglasses, expensive suits and jewellery reinforces his dominance in the music industry and defiantly portrays the high life that he lives. When taking the photos of my model, I don't want to challenge the conventions of clothing too much as the qualities of my artist won't be the high life, but the opposite side of rap involved around hoods and grit. I have to make my styling realistic to the artist so I will be using clothing such as hoody's and caps. This way I will expect people who are more interested in hip hop to be more intrigued to read the article.

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