Redrum

The third design I have created is again based on a term from my key genre, however this time I have been more specific. The main style of hip hop I am focusing on is Horrorcore so I have chosen a popular term found there, 'Redrum'. The noun 'red' in the name has connotations of war danger and blood which all link to the genre of music, attracting the target audience. Redrum also includes the word 'Drum' which is the main instrument used in a hip hop beat, most MC's just use a drum line to put their lyrics over. The final word that has been included is 'Rum', which is an high percentage alcohol. The rappers that I will be focusing around will be them from a bad background, who used alcohol as an antidepressant. Making the name relate to the contents, purpose and audience of my magazine helps to create a specific idea on what to expect when reading the magazine, reaching the expectations of my target demographic. I have made the text bold so it stands out to the viewer as strong and powerful, which reinforces the rappers mentality I will be writing about. The red font with a thick black outline is used for the same connotations as I talked about in the '4Real' logo design, anger and violence which are stereotyped into the street life of early rappers.