XXL Double Page Spread Research

*I struggled to find a Vibe double page spread of good quality in which I can study, so instead I have chosen to study another of their biggest rivals, XXL. The double page spread will still help me to understand codes and conventions that are used in a hip top double page spread.*

The XXL double page spread I have chosen to study is written about the 'old school' infamous rapper, Nas. In the image he is wearing a watch, chain, diamond ring and a vest. These all carry connotations of prestige and wealth. In addition, Nas is revelling his tattoos on his arm, which is a common theme amongst urban street culture which reflects his statues of being a street rapper who prides himself on his urban background stereotype and image. I will have to use costume in order to reflect the rappers story and reveal features from his background as well as show off the position they are at now. This is done in the photography by using temporary items, watch, ring, chain, to show luxury which is only recent in his life and permanent details, tattoo, to show that there are still elements from his past that are still with him. My magazine could use this as this is the character profile my artist will have. The use of props is evident in the background with various gym equipment including Everlast punch bags, gym mats and weight machines. These pieces of equipment, for example the punching bag, carry connotations of training to fight. This is significant as it may reflect that Nas is preparing for a battle with his career, or against another rapper, which is conventional with rap as rappers see it as one big competition to be the best. Relating to conventions of the genre I am portraying will be vital when meeting the demands of my target audience. I will use props that stand out in my images to reflect the story being told and catch the eye of the reader. If the photography doesn't meet the expectations of the target audience they won't believe the story will be any better. The setting appears to be a dreary, old fashioned gym with windows looking out to the city Nas prides himself for being brought up in. Again this backs up the convention of raps battling to be top of the game, reflecting his 'Rags to Riches' background. The image has a lack of lighting on the left side of the rappers face and body , creating a dark and ambiguous side to his life which may be spoke about in the story. The setting of the photography plays a big role in presenting the style and characteristics of the artist. I will have to spend time searching for a location in which I can take my photography. I will then edit my photos to play around with the lighting and colouring to help reinforce the stereotype I am presenting. The most dominant text on the screen appears to be the artists name, Nas. The font used is old fashioned, carrying connotations of elegance and class which provides the reader a positive image of the rapper. It may also suggest XXL magazine is one of class and provides stories and news that people would not usually stereotype with rap. As I am slightly challenging some conventions of a rap magazine I will have to do the same. I will use conventions that are most appealing and important in rap magazines, but  then include features that fit my own personal style.