Colour Scheme

Now that I have created my logo I need to get a final verdict on the colour scheme. Although I am confident with my black, red and white colour scheme I think it would be useful to get my target audiences opinion on it. I will present the colour scheme to them giving my explanation behind it so they can understand it. Then if they don't like it I will offer two alternatives for them to choose from, which I will decide up now.

After researching magazine colour schemes I have learnt most use black and white with a primary colour which stands out on the page. Although mine already uses one, red, I think I should offer a choice of two other primary colours and keep the black and white. If they don't like the connotations idea behind the colour scheme then they are more bothered about how attractive the colour scheme looks. I think the two colours most suitable would be blue and green as they are clear to view, over colours such as yellow and pink, and still offer a serious and sophisticated appearance.

I will now create the logo again using these colours and show my target audience. Again I will make a chart explaining which colour came out on top and I will be using for my design.